Pokémon GO is the perfect example of how mobile has created a shift in human behavior.

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If you haven’t heard of Pokémon GO by now, you are one of the few. On July 7, this augmented reality game, played on the mobile device, launched in the U.S., Australia, and New Zealand. Nintendo took a popular series and combined it with a universal game that has been around as long as we can remember to create a unilateral global scavenger hunt. The mass mania is one that we have not seen since the Gold Rush, over 160 years ago. Continue reading

Understanding Those Unique “Magic Moments”

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In a world driven by constant distractions and short attention spans, it has become difficult for brands and marketers to display their meaningfulness in consumers’ lives. So many brands and marketers are shouting for each consumer’s personal attention which ultimately has lead to more ignoring and less attention being paid. That’s why brands and marketers need to start targeting consumers when it matters most; or at their “magic moments” as stated in this great read. Continue reading

5 Reasons People Are Addicted To Mobile Games

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Did you know for mobile gaming addicts, the brain reacts the same way it would for a person who’s addicted to drugs? Today, people love playing and winning games so much that it has become an addiction. Yup, people are actually addicted to mobile games. Continue reading

The Importance of Mobile at Events

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Between rifling through events for Mobile Week last week, and just going out for leisure this weekend I’ve seen just about everything. I’m talking apps, games, sweepstakes, you name it.

That’s all fine and good, but after a week of bouncing around New York and trying to soak up as much information as I could, I find that  all the engagement was somewhat left in the mix of last week. All the apps and brands I interacted with throughout were kind of mushed together. The problem with any event, whether a trade show or being at a bar for leisure, companies and brands constantly miss out on opportunities to engage with their audience. This is why I think it’s so important to use the power of SMS along with Mobile Web experiences.

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Using data to produce positive marketing outcomes

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Today’s digital marketing, and particularly mobile, requires smart use of data. As our products and services enable the collection and real time use of the data, it’s also important to remember the other side of the coin to drive insights and action from data.

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Mobile Moms and the Shopper Experience

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With the focus being centered on the Millennial that was born and raised in the digital world, are marketers forgetting to tap into one of the most profitable demographics out there? According to a recent infographic from Adweek, Moms are now more than ever using their mobile devices throughout the entire shopping process. In fact, 7 out of 10 moms use their smartphones while shopping in store. It’s not just while moms are in store that they’re on their smartphones, but also in the planning and pre shop where they’re already being influenced in their path to purchase. 64% of moms are comparing prices, and 59% are looking for coupons and deals.

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Using data to produce positive marketing outcomes

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Today’s digital marketing, and particularly mobile, requires smart use of data. As our products and services enable the collection and real time use of the data, it’s also important to remember the other side of the coin to drive insights and action from data.
The Life inMobile team took the opportunity to look more deeply in partnership with Apt Marketing Solutions, an agency that works with businesses of all sizes that want to connect with their customers in more efficient and meaningful ways and recently profiled in Adweek for their use of big data in cross channel marketing campaigns. These are our three tips for tailor marketing messages to meaningfully use data in your marketing communications:

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