John Lim, CEO of Mobile Card Cast Named a Featured Speaker at RISMedia’s 2010 Leadership Conference

By John Lim

RISMedia, the Leader in Real Estate Information Systems, will hold its 21st annual conference—one of the most popular and informative real estate business conferences of the year—on June 9-10, 2010, just outside of New York City at the beautiful and conveniently located Hilton Rye Town in Westchester County, New York.

This year’s Conference will take the form of a Summit on real estate Social Media and Mobile Strategies for both brokers and sales associates to help these professionals best meet the demands of today’s home buyers and sellers.

Mr. Lim  will take part in the session, Creating a Mobile Real Estate Solution: A simple solution for complex careers. Other sessions include:

• Have an Action Plan – Getting the Most Out of Social Media in the Least Amount of Time

• Using Your Blog as a Call to Action
• Creating a Mobile Real Estate Solution: A simple solution for complex careers
• Building Your Social Media Profile
• Creating Differentiation through Social Media
• How to Integrate Print Advertising and Social Media
• How to Maximize Hyperlocal Marketing
• What Are You Doing to Increase Market Share?
• Becoming an Information Age Real Estate Company
• What Message Are You Sending? Advertising the Brokerage in 2010 and Beyond
• Rebuilding Your Company’s Value Proposition to Agents
• Recruiting Is One thing…Then There’s Retention
• Mergers & Acquisitions – Key Tactics for Maintaining Your Hometown Presence
• The Effect of Distressed Properties on Your Business
• Getting Your Buyers Approved – Do You Understand the 203k Program?
• Improving Your Negotiating Skills
• Enhancing Agents’ Value Proposition to Consumers
• Team Building in 2010 – What’s Changed?
• What’s In Your Listing Presentation?
• Plus a Keynote Address by Allan Dalton – “Leveraging Your Social Media Links”

Mr. Lim’s Bio:

John Lim is a consummate entrepreneur with a track record of success in the promotional, retail and technology sectors.

Mr. Lim’s entrance  into a career in the mobile space began in 1997 when he established Global Tel Com, a mobile phone retailer for AT&T Wireless. His innate business acumen led Global Tel Com to rapid growth and, in only one year, boasted nationwide supplier contracts with Computer City and was recognized as one of the top 5 New York State retailers in sales volume for AT&T.  What’s more, Mr. Lim gained important insight into grassroots customer behavior at the point-of-sale toward the mobile paradigm, which would later help shape his vision of the mobile future.

Shortly thereafter, Mr. Lim helped grow Eagle Express, a mobile phone retailer with a presence in the promotional and print space, from $5,000 in monthly gross receipts to over $750,000 in annual revenue. His ability to combine products and services into business solutions helped drive business growth, and set the stage for the next move in his career.

Now established as a successful entrepreneur, Mr. Lim ventured out on his own and founded OSM Partners in 2003. Under Mr. Lim’s professional guidance and creative marketing expertise, OSM performed successful marketing initiatives to national companies including Anheuser-Busch Companies, Inc., the National Football League, Equinox Fitness, and Diageo, the world’s largest multinational beer, wine, and Spirits Company.

Most notably, Mr. Lim and OSM spearheaded the release of the Bud Light Aluminum bottle to the NY Metro Market, which included an online sweepstakes. Although successful, the campaign lacked participation from the multi-cultural and multi-lingual communities. It was during this campaign that Mr. Lim realized the power of mobile, and planned his next marketing and promotional endeavor solidifying his position as an innovator and leader in the mobile marketplace.

Seeking to leverage the power of the new mobile paradigm, Mr. Lim founded Mobile Card Cast in 2007, and created the mobile-based “Rate Your Pint” contest for Diageo’s Guinness brand. This contest allowed consumers to text in and instantly rate the quality of their pint of Guinness at any establishment from their mobile device and be entered into a sweepstakes for each entry submitted, while simultaneously building a database of customers for Guinness. The promotion was an overwhelming success, and was covered by the Mobile Marketing Association, featured in the Michael Becker book “Mobile Marketing for Dummies”, and served to solidify Mr. Lim’s position as a true visionary in the mobile space in the US and abroad.

To date, Mr. Lim still serves as President and CEO of Mobile Card Cast, Inc. As one of the premier mobile marketing and technology companies in the industry, Mobile Card Cast prides itself on leveraging complex mobile technology to engage consumers, create brand awareness while simultaneously capturing unique consumer data for our clients.

For more information on the conference, text LEADERS to 88500 from your mobile phone or visit You may also contact Stephanie Andre at or 203-855-1234 x141.

RISMedia, the leader in real estate information systems, is celebrating its 30th year in business. RISMedia provides the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine, its leading website,, and its renowned networking and educational events. The company is also home to RISMedia’s Real Estate Information Network® and RISMedia’s Top 5 in Real Estate Network®. For more information, please visit or

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