Below you will see some interesting statistics on what people using the internet while watching TV are actually doing on the mobile web. This article from Engadget does a phenomenal job of breaking it down but the thing you need to focus on here is that 86% OF PEOPLE WATCHING TV ARE USING THE MOBILE INTERNET…
If you advertise on TV and don’t have a mobile website, you’re doing it wrong.
If you advertise on TV and don’t have any sort of mobile presence within your ad, you’re doing it wrong.
The next time you’re planning the concept / script of your television ad, remember that 86% of the people you’re talking to will have their phones in their hands.
V.P. of Business Dev
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