May 2012 – Mobile Real Estate, LLC becomes the first mobile solutions provider for real estate to launch an international short code. The short code, 85377, which has been in use here in the U.S. since 2008 in conjunction with the Mobile Real Estate ID (MRE ID) solution for real estate agents is now also approved with all major Canadian mobile carriers.
Previously, Canadian real estate professionals could utilize the Single Property Mobile Websites and QR Code creation and management tools within the MRE ID platform, but with 85377 now approved in Canada, they can utilize the complete Mobile toolset. The approval will allow Canadian real estate professionals to utilize Mobile ID’s (keywords) on their property listings. These Mobile ID’s, when sent via SMS (text message) to the short code 85377, will instantly return property information and a link to the Single Property Mobile Website to the consumer. Simultaneously, because of the way the SMS / short code technology is designed, the real estate professional is able to capture the interested consumer’s contact information and is sent an alert via text and e-mail in real time.
Mobile Real Estate, LLC currently delivers over 55 thousand leads a month to participating real estate agents here in the U.S. through their MRE ID platform. Mobile engagement by real estate consumers continues to grow and SMS is a big part of that growth. “We have always wanted to be able to offer our complete solution to our Canadian clients because we know how powerful SMS can be for them,” said John Lim, Founder and CEO of Mobil Real Estate, “Not only was the time right, but we now have a great partner in The Real Estate Book with whom bringing this technology to the Canadian Market becomes all the more powerful through the combination of SMS and print advertisement.”
The Real Estate Book, who partnered with Mobile Real Estate in 2011, will now provide the SMS lead generation service at no additional charge to all of their Canadian Advertisers as they do for their advertisers here in the U.S. ”This has been part of our offering in the U.S. since late 2011. We’re thrilled to be able to add it to our Canadian markets as well.” said Scott Dixon, President of The Real Estate Book.
The Canadian real estate market remains strong with over 108,000 home sold in the first quarter of the year, which is 5% above the five-year average for 1st quarter sales, 3.8% above the ten-year average and 4.4% above the first quarter of last year. With an increase in transactions and “the spring housing market off to a good start,” according to Wayne Moen, President of the Canadian Real Estate Association, access to real estate information, in particular on mobile devices, is more important than ever before. Canadian real estate professionals now have the option to use this service from MRE ID that is specifically designed to meet the needs of today’s real estate professionals.
According to a recent survey of home shoppers from mobile devices, conducted by The Real Estate Book in January and February of 2012 of both U.S. and Canadian markets, nearly 70% of mobile home shoppers contacted someone to view the home and 98% of those who used mobile in their home search found it either “essential “ or “helpful.”
“Our total integrated advertising package has evolved over the years to include the most effective tools available – whether that’s on the web, on a mobile device, or in a printed magazine. Partnering with MRE ID has enhanced our offer to include the most up to date and valuable mobile marketing tools at no additional cost, “ Dixon added.
About Mobile Real Estate, LLC.
Mobile Real Estate is the real estate industry’s leading mobile solutions provider. Their cutting edge platform is both easy to use and easy to integrate for real estate agents, brokers and real estate related firms. The Mobile Real Estate Mobile Marketing Solution allows real estate professionals to reach consumers via all of today’s most popular mobile mediums including text message, QR Code, Mobile Web including IDX, and Downloadable application.
For more information about Mobile Real Estate visitwww.mobilerealestateid.com
About The Real Estate Book
The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. In hundreds of markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways including RealEstateBook.com, mobile tools and nearly 6 million magazines in print every 4 weeks. For advertising information, visit RealEstateBookMediaKit.com.