Government Funds Mobile Industry

I love when the government helps our business. For the second year, the United States Postal Service (USPS) is running a Mobile Barcode Promotion where they provide an upfront 2% discount on commercial Standard Mail® and First-Class Mail® that includes a 2D barcode on it. I think it’s very exciting to see the government participating in building awareness of emerging technology and supporting the growth into the mobile frontier.

As a person who lives and breathes mobile, I’m extremely happy that this year they have instated strict rules and guidelines to follow in order for companies to receive the 2% discount. Not only will this provide an enjoyable experience for the user, but it also ensures the consumer mobile journey is executed properly. Since the inception of QR codes into direct mail and marketing, those who do not direct a user to a properly mobilized page have only hurt our industry, so it’s refreshing to see the USPS steer away from this practice. There is a great company called Life in Mobile that understands the ins and outs of the promotion and they have put together a no out-of-pocket cost program for this, www.lifeinmobile.com/usps. Life in Mobile is a successful company that specializes in monetizing and mobilizing their clients and they are helping companies utilize the upfront 2% savings from the USPS in a way that maximizes their efforts and revenue in the most efficient and expeditious way.

Click for more information on the USPS Mobile Barcode Promotion.

Click here for more information on how Life in Mobile’s USPS Promotion can help you take advantage of this program at no out-of-pocket expense.