Marketers already flocking to App Store vanity URLs

Marketers and developers are expected to quickly jump on the new App Store vanity URLs from Apple as they look to drive downloads for their mobile applications.

The first of the new vanity URLs appeared at the end of a commercial for the upcoming Star Trek: Into Darkness film that appeared during last weekend’s Super Bowl game. The URL, appstore.com/startrekapp, is likely to be more memorable for consumers than traditional URLs tied to app downloads because it is much shorter and includes the name of the brand.

Read full story: Marketers already flocking to App Store vanity URLs – Mobile Marketer – Content.