Everywhere you go, people have their smart phones gripped tightly in hand, so it shouldn’t come as much of a surprise that as of March 2015, the smartphone market has reached yet another record high. In a recent report, comScore reported that 187.5 million people in the U.S owned smartphones in the 3 months between January 2015 to March 2015. That is a 77% mobile market penetration that shows no sign of slowing down.
What does it mean?
These numbers are no doubt absolutely staggering and speak volumes about the current state of tech and the advancements that our society has made in the past two decades, but from a marketing perspective the numbers are even more intriguing. With this amount of mobile market penetration, marketers have more access to consumers than they’ve ever had before. The Mad Men era is long gone. We now not only have access to our consumers 24/7, but we give them the ability to buy product and interact with your brands while they’re on the run. We have the ability to craft new and innovative ideas that will continue to build a connected economy by leveraging the mobile device. If you combine this open access to consumers with the ability to tailor more intelligent conversations with them based on their location, time of day, weather, and other real time variables, marketers are increasingly able to have the right conversation, with the right individual, at the right time. The days of blanketed marketing is falling by the wayside, with mobile has arriving to launch our marketing tactics into the future.