The Importance of Mobile at Events

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Between rifling through events for Mobile Week last week, and just going out for leisure this weekend I’ve seen just about everything. I’m talking apps, games, sweepstakes, you name it.

That’s all fine and good, but after a week of bouncing around New York and trying to soak up as much information as I could, I find that  all the engagement was somewhat left in the mix of last week. All the apps and brands I interacted with throughout were kind of mushed together. The problem with any event, whether a trade show or being at a bar for leisure, companies and brands constantly miss out on opportunities to engage with their audience. This is why I think it’s so important to use the power of SMS along with Mobile Web experiences.

Why?

For starters, it’s nearly impossible to talk to every single person that walks by your booth, or every patron crammed into a noisy bar. So while dealing with the chaos that is a trade show or party, why not give people the chance to interact with your brand in the most intimate way possible? Leverage their mobile device.  Not everyone wants to speak directly with reps, but they’re still interested in taking a look at what’s being offered.