Advertising inside weather apps is a great idea, sure. Promoting shovels and heavy duty tires while a winter storm is on the way or coupons for fans and air conditioning units during a heat wave is sure to see results, but why limit that the variation to only being within an app?
Technology is opening new doors everyday across every industry and real estate is no exception. As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry. This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time. We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?
In a report from Moovweb, users are 11.5 times more likely to click on a digital ad than to hit a social sharing button.
Where’s the divide? Let’s start by setting the stage with the most mobile savvy users out there – the millennial. You’ve most definitely heard this term whether it be in the publications you read, meetings with clients, or throughout your routine social media check ups throughout the day. It’s no secret that the mobile device has fused to their hand for their day to day activities and whether on their daily commute to work, hanging with friends with friends, or at an event, millennials are constantly updating their social media pages to keep their followers in the loop.
If you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.
As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.