The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the world-wide-web changed consumer behavior, it did not change human behavior the way mobile has. As a society, we are more aggressive, less vocal; we don’t hesitate when pulling out our phones during meetings and dinners. We are starting to change our forms of communication; mobile-originated emails and SMSs often replace phone calls. This new mobile consumer is also affected by the real-world conditions surrounding them, especially the weather, and for the first time, has the ability to be in both the physical and digital world simultaneously.

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End of the Social Etiquette Era

Has making plans, more importantly keeping plans, become a lost art? In today’s mobile world where we can text, tweet, e-mail and call one another at the touch of a button many feel that what was once social etiquette is falling by the wayside.

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William Pitt Sotheby’s International Realty Partners with the Industry’s Leading Mobile Solutions Provider

From retechnology.com

NORWALK, CT – October 28, 2012 – William Pitt Sotheby’s International Realty has announced the launch of their new Mobile Web Solution powered by Mobile Real Estate, LLC. Their website, http://www.williampitt.com, along with affiliated sites, http://www.juliabfee.com and http://www.litchfieldhillssir.com, can be accessed through the web browser on any internet enabled mobile device as well as through a customized app which can be installed on the home screen of select devices. The company’s Mobile Solution will provide William Pitt Sotheby’s International Realty associates and consumers the ability to search for real estate on the go, in the palm of their hand, right from their mobile device. Users can utilize GPS technology to locate properties for sale within their vicinity as well as search all MLS listings using traditional search criteria such as bedrooms and bathrooms. In addition, the site which caters exclusively to mobile users allows for an instant connection to the William Pitt Sotheby’s International Realty agent via the click-to-call feature.

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The Big Question

With the fourth quarter of 2012 in full swing and 2013 looming just around the corner, many businesses find themselves knee deep in business planning for the year to come.  A big part of that conversation, regardless of what business you’re in, is how to make sense of and subsequently harness the power of mobile technology?

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Maps on Mobile

The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the “mapping” feature on mobile devices has become.

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Market Penetration

Each time I attend a real estate event it becomes more and more prevalent that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on baby boomers and Generation X. However, last week I had the opportunity to attend the 2012 MLSLI Tech Fair and I was thoroughly impressed by the genuine interest in and excitement about the new mobile tools (phones and tablets) and the access to information they provide, by let’s face it, an audience who is predominantly not Generation Y.

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Mobilize or Vaporize: How Google’s New Mobile Tags Can Make Your Company Invisible.

How much longer can your company afford to believe that mobile is a thing of the future, and not immediately affecting your bottom line? Today’s user is different than those of years prior, and Google recognizes that the mobile user is much more aggressive. Most notably, Google has added Mobile Tags to search results coming from a mobile device. You may or may not have seen these just yet, as they have not been implemented on all browsers, however they should be universal by year’s end. These icons next to search results act as a badge of usability for a mobile user looking for relevant, mobile optimized results. Fresh off his speaking stint with Google’s “Adsense in Your City” tour, mobile monetization expert, and Life in Mobile CEO John Lim explains the implications of Google’s new mobile tags. “Marking a search result with a mobile tag lets a mobile user know that when they click through the can continue to have the quality experience started in that initial search. Nothing is more frustrating to a user than reaching a non-mobilized result after coming from a mobilized site. These new Mobile Tags are intended to prevent a Google user from wasting precious time guessing which site will work correctly at the same time it will reward those who have gone mobile”

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There is no “i” in FRUSTRATED

As we all know technology giant Apple recently released the new iPhone 5 which hit stores a little over a week ago on September 28, 2012.  Now I don’t necessarily consider myself an “Apple guy” although I do love both my iPhone and my iPad and have learned to look past their limitations, but have to admit I was disappointed by the release of the iPhone 5 feeling it lacked the “wow factor” I have come to expect from Apple product releases.

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The Mobile Consumer Mentality

What do home buyers and retail consumers have in common?  They probably have quite a bit in common, however, if they have similar mobile searching behavior that’s good news for the real estate industry!

Recent Google research projects found that 80% of searches on smartphones are spontaneous, as opposed to planned and nearly half are goal-oriented.  It goes on to explain often, those goals are purchases and evidence of mobile’s role as a bridge from the digital world to the physical one.

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Google Changes = Broker Opportunity

Last week I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and as always, their team led by John Featherston put together an absolutely phenomenal event!  From start to finish the day and half agenda kept all those in attendance fully engaged offering countless insight and take-a-ways from industry leaders.

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