Emerson makes bigger push into mobile with new marketing campaign

Technology and engineering company Emerson’s latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Armstrong Worldwide exec: 4pc of traffic comes from mobile devices

NEW YORK – An Armstrong Worldwide executive at the Netbiscuits World 2012 conference said that the company is seeing four percent of traffic coming from handsets to the company’s mobile site.

Smart devices transform B2B marketing: OgilvyOne

While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers, according to a new report from OgilvyOne.