For Facebook investors, there was lots of good news to be found in the company’s earnings call last week: revenues, users and ad dollars are all up.
But hidden in all that great financial data is an under-looked metric that might not concern investors, but should concern advertisers and marketers who have invested millions of millions of dollars in the platform — engagement rate.
Engagement is currently flat on Facebook. Users, or better yet consumers, are not interacting, with, viewing, sharing, or liking brand content and information as much as they did in the past.
If you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.
As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.
Hashtag targeting comes of age, driving mobile marketing opportunities: report
The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.
Mobile Marketing: Connecting With Your Audience on the Move
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and challenges.
T-Mobile USA eyes growth from iPhone, marketing changes
By Sinead Carew NEW YORK (Reuters) – T-Mobile USA said on Tuesday that it will start selling Apple Inc's iPhone on April 12, making it the last of the big national U.S. operators to sell the popular smartphone. The No. 4 U.S. mobile provider, which is seeking to merge with smaller rival MetroPCS Communications, is hoping the device can help stem customer losses. The launch follows a marketing …
Omni Medical Marketing Releases New Mobile Website Tester
As more people are choosing smart phones and tablets as a primary internet device, the importance of having a mobile-friendly website is becoming more of a focus.Denver, CO (PRWEB) March 26, 2013 As more people are choosing smart phones and tablets as a primary internet device, the importance of having a mobile-friendly website is becoming more of a focus. Omni Medical Marketing is committed to …
Madhouse assists in the cooperation of Jaguar and Electronic Arts in Mobile Games
SHANGHAI, March 25, 2013 /PRNewswire/ — Madhouse, the leading mobile advertising network and mobile marketing service provider in China, has helped to integrate Jaguar's new F-TYPE sports car in the Need …
Apple still No. 1 in customer satisfaction for smartphones: report
In a testament to Apple’s strong focus on user experience, the company once again ranks highest among manufacturers of smartphones when it comes to customer satisfaction, according to a new report from J.D. Power and Associates.
Mobivity and CheckAlt Partner to Develop Mobile Check Acceptance Solutions for Thousands of Local Mobile Marketers …
Mobivity Holdings Corporation , an award-winning provider of proprietary mobile marketing technologies and solutions, announced their newly formed partnership with CheckAlt today to develop and deploy …