Hashtag targeting comes of age, driving mobile marketing opportunities: report

Hashtag targeting comes of age, driving mobile marketing opportunities: report

The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.

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Apple still No. 1 in customer satisfaction for smartphones: report

Apple still No. 1 in customer satisfaction for smartphones: report

In a testament to Apple’s strong focus on user experience, the company once again ranks highest among manufacturers of smartphones when it comes to customer satisfaction, according to a new report from J.D. Power and Associates.

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26pc of US consumers own a tablet, smartphone and PC: Deloitte

26pc of US consumers own a tablet, smartphone and PC: Deloitte

The number of United States consumers who own a smartphone, tablet and PC device has grown 160 percent year-over-year, showing the growing appetite from users to devour content across multiple screens, according to a new report from Deloitte.

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85pc prefer mobile apps over mobile Web: Compuware

85pc prefer mobile apps over mobile Web: Compuware

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

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Multiscreen users not as plugged into synched content as some think: Microsoft

Multiscreen users not as plugged into synched content as some think: Microsoft

Sixty-eight percent of consumers who use two or more screens simultaneously are using the devices to access unrelated content, according to a new report from Microsoft Advertising.

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Local advertising spend on mobile to reach $1.9B this year: report

Local advertising spend on mobile to reach $1.9B this year: report

Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.

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Consumers want more control over personal info shared via mobile apps

Consumers want more control over personal info shared via mobile apps

With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.

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55pc of mobile search conversions happen in one hour: study

55pc of mobile search conversions happen in one hour: study

With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.

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12 verticals increase mobile advertising spend year-over-year: report

12 verticals increase mobile advertising spend year-over-year: report

Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.

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