For Facebook investors, there was lots of good news to be found in the company’s earnings call last week: revenues, users and ad dollars are all up.
But hidden in all that great financial data is an under-looked metric that might not concern investors, but should concern advertisers and marketers who have invested millions of millions of dollars in the platform — engagement rate.
Engagement is currently flat on Facebook. Users, or better yet consumers, are not interacting, with, viewing, sharing, or liking brand content and information as much as they did in the past.
Hashtag targeting comes of age, driving mobile marketing opportunities: report
The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.
Apple still No. 1 in customer satisfaction for smartphones: report
In a testament to Apple’s strong focus on user experience, the company once again ranks highest among manufacturers of smartphones when it comes to customer satisfaction, according to a new report from J.D. Power and Associates.
26pc of US consumers own a tablet, smartphone and PC: Deloitte
The number of United States consumers who own a smartphone, tablet and PC device has grown 160 percent year-over-year, showing the growing appetite from users to devour content across multiple screens, according to a new report from Deloitte.
Consumers want more control over personal info shared via mobile apps
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.
55pc of mobile search conversions happen in one hour: study
With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.