The Importance of Mobile at Events

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Between rifling through events for Mobile Week last week, and just going out for leisure this weekend I’ve seen just about everything. I’m talking apps, games, sweepstakes, you name it.

That’s all fine and good, but after a week of bouncing around New York and trying to soak up as much information as I could, I find that  all the engagement was somewhat left in the mix of last week. All the apps and brands I interacted with throughout were kind of mushed together. The problem with any event, whether a trade show or being at a bar for leisure, companies and brands constantly miss out on opportunities to engage with their audience. This is why I think it’s so important to use the power of SMS along with Mobile Web experiences.

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Using data to produce positive marketing outcomes

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Today’s digital marketing, and particularly mobile, requires smart use of data. As our products and services enable the collection and real time use of the data, it’s also important to remember the other side of the coin to drive insights and action from data.

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Mobile Moms and the Shopper Experience

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With the focus being centered on the Millennial that was born and raised in the digital world, are marketers forgetting to tap into one of the most profitable demographics out there? According to a recent infographic from Adweek, Moms are now more than ever using their mobile devices throughout the entire shopping process. In fact, 7 out of 10 moms use their smartphones while shopping in store. It’s not just while moms are in store that they’re on their smartphones, but also in the planning and pre shop where they’re already being influenced in their path to purchase. 64% of moms are comparing prices, and 59% are looking for coupons and deals.

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Using data to produce positive marketing outcomes

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Today’s digital marketing, and particularly mobile, requires smart use of data. As our products and services enable the collection and real time use of the data, it’s also important to remember the other side of the coin to drive insights and action from data.
The Life inMobile team took the opportunity to look more deeply in partnership with Apt Marketing Solutions, an agency that works with businesses of all sizes that want to connect with their customers in more efficient and meaningful ways and recently profiled in Adweek for their use of big data in cross channel marketing campaigns. These are our three tips for tailor marketing messages to meaningfully use data in your marketing communications:

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Why Brands Should Leverage Weather in EVERY Campaign

Screen Shot 2016-08-15 at 4.33.20 PMAdvertising inside weather apps is a great idea, sure. Promoting shovels and heavy duty tires while a winter storm is on the way or coupons for fans and air conditioning units during a heat wave is sure to see results, but why limit that the variation to only being within an app?

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Spend money to make money?

Screen Shot 2016-08-15 at 4.36.30 PMTechnology is opening new doors everyday across every industry and real estate is no exception.  As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry.  This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time.  We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?

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Cashing in on Millennials

Screen Shot 2016-08-15 at 4.44.07 PMIt’s the term that marketers hear in their sleep. Millennial. All anyone can really talk about capitalizing on lately is the Millennial market.  Bank of America Merill Lynch recently published 8 trends they found among Millennials and how they shape some great investment opportunities. The trends are listed below, but my take on these trends of course run back to the mobile aspect. There are trends, yes, but most of the trends and opportunities that lie ahead for marketers are in the ability to tap into each from a mobile perspective. We know that the Millennial generation has had the most exposure to the digital world and its now easier to reach them through mobile than any other channel.

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