Mobile Nominations Lead to Free McDonalds Breakfast

Screen Shot 2016-08-15 at 4.46.20 PM.pngLet’s leave health and wellness issues at the door for a minute. As of late, McDonalds has been really killing it in the mobile market. We’re all well aware of the very public battle for breakfast between McDonalds and newcomer Taco Bell, but McDonalds seems to really have their mobile reach in tune right now and doesn’t show any signs of slowing down.

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Why Geofencing Just Isn’t Enough

Screen Shot 2016-08-15 at 4.49.15 PM.pngIn recent events and publications, so much emphasis has been put on targeting the right consumer at the right time. The solution many brands and marketers have shifted their focus to has been the use of geofencing. This location based targeting allows marketers to push messages and ads to consumers based solely on their location. The travel industry in particular has taken to the idea of geofencing as an optimal solution to embrace mobile. For example, an Adweek executive discussed a campaign which consumers across the Midwest were targeted with beautiful photos of Montana, a ski friendly state. The campaign overall was a success, attracting more visitors and a $6.1 million dollar rise in spend.

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U.S Smartphone Penetration Hits Another New All-Time High

Screen Shot 2016-08-15 at 4.53.20 PMEverywhere you go, people have their smart phones gripped tightly in hand, so it shouldn’t come as much of a surprise that as of March 2015, the smartphone market has reached yet another record high. In a recent report, comScore reported that 187.5 million people in the U.S owned smartphones in the 3 months between January 2015 to March 2015. That is a 77% mobile market penetration that shows no sign of slowing down.

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Unlocking the Social Link in Mobile Engagement

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In a report from Moovweb, users are 11.5 times more likely to click on a digital ad than to hit a social sharing button.

Where’s the divide? Let’s start by setting the stage with the most mobile savvy users out there – the millennial. You’ve most definitely heard this term whether it be in the publications you read, meetings with clients, or throughout your routine social media check ups throughout the day. It’s no secret that the mobile device has fused to their hand for their day to day activities and whether on their daily commute to work, hanging with friends with friends, or at an event, millennials are constantly updating their social media pages to keep their followers in the loop.

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Making Your Experiential Events Count

Screen Shot 2016-08-15 at 4.57.39 PMThe summer is on the way at last. After a brutally cold, and seemingly never ending winter in New York and around the the US, you can bet that consumers will be taking to the streets in full force in the next few weeks. What better time for marketers to hit the streets themselves and take advantage of spring fever and summer festivities?

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SMS Segment Looms Large

Screen Shot 2016-08-16 at 11.41.56 AMWhile there are some mobile apps and fads that the human population use excessively for a short time and then disappear, one use of the mobile phone remains consistent with its users. SMS, or  simply put, text messaging. Ah yes, one of the first ways that the mobile device had us hooked to our screens. Before there were all these apps, gadgets and other goodies the rise of smartphones has given to us, mobile marketing relied heavily on text messaging.

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Coke Zero: This Commercial is NOT Drinkable

Screen Shot 2016-08-16 at 11.46.19 AMIf you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.

As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.

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Leveraging Weather for Real-time Marketing

Screen Shot 2016-08-16 at 3.24.32 PMThe human experience carries with it a number of internal and external factors to which we are all predisposed. Internal factors include hunger and sleep; when we’re hungry we eat, and when we’re tired we sleep. External factors such as environment affect our mood, drive, and goals – weather being the key external variable. We’re most inclined to go outside when it’s nice out and stay inside when the weather is bad.

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Mobile has a Niche with the MLS

Screen Shot 2016-08-16 at 3.27.18 PM.pngThere’s often a lot of hype around the FIFA World Cup when it’s played. It’s an  incredibly opportune moment for brands and marketers of all different verticals to tap into the hype and focus their strategies around “the beautiful game.” For example, twitThe problem here is that the ‘Cup’ is only every four years for a month and a half, then goes away. All of those casual fans that watch the games because it’s the thing to do during the summer and an excuse to cut out of work early to go drink seemingly disappear until it comes back around again in four years.

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Newcastle & Taxi Magic Gear up for Holiday Season with Social Responsibility Mobile Campaign

Newcastle is releasing their newest ale, Newcastle Cabbie, and have teamed up with Taxi Magic to launch a national social responsibility program encouraging consumers to get home safely. Consumers in Taxi Magic markets are able to download the Taxi Magic App for a $5 credit towards a taxi ride. Consumers not in a Taxi Magic market can enter for a chance to win a year of free cab rides home. Life in Mobile was enlisted to develop the text-in program for this sweepstakes. To participate, users not in a Taxi Magic market can text CABBIE to 88500 for their chance to win. With a focus on SMS, this campaign effectively integrates mobile into the overall marketing initiatives and is sure to result in high consumer participation due to the low barrier to entry. Cheers to social responsibility and a great holiday season enjoying Newcastle Cabbie!