Let’s leave health and wellness issues at the door for a minute. As of late, McDonalds has been really killing it in the mobile market. We’re all well aware of the very public battle for breakfast between McDonalds and newcomer Taco Bell, but McDonalds seems to really have their mobile reach in tune right now and doesn’t show any signs of slowing down.
In a report from Moovweb, users are 11.5 times more likely to click on a digital ad than to hit a social sharing button.
Where’s the divide? Let’s start by setting the stage with the most mobile savvy users out there – the millennial. You’ve most definitely heard this term whether it be in the publications you read, meetings with clients, or throughout your routine social media check ups throughout the day. It’s no secret that the mobile device has fused to their hand for their day to day activities and whether on their daily commute to work, hanging with friends with friends, or at an event, millennials are constantly updating their social media pages to keep their followers in the loop.
If you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.
As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.
The human experience carries with it a number of internal and external factors to which we are all predisposed. Internal factors include hunger and sleep; when we’re hungry we eat, and when we’re tired we sleep. External factors such as environment affect our mood, drive, and goals – weather being the key external variable. We’re most inclined to go outside when it’s nice out and stay inside when the weather is bad.
There’s often a lot of hype around the FIFA World Cup when it’s played. It’s an incredibly opportune moment for brands and marketers of all different verticals to tap into the hype and focus their strategies around “the beautiful game.” For example, twitThe problem here is that the ‘Cup’ is only every four years for a month and a half, then goes away. All of those casual fans that watch the games because it’s the thing to do during the summer and an excuse to cut out of work early to go drink seemingly disappear until it comes back around again in four years.
Newcastle is releasing their newest ale, Newcastle Cabbie, and have teamed up with Taxi Magic to launch a national social responsibility program encouraging consumers to get home safely. Consumers in Taxi Magic markets are able to download the Taxi Magic App for a $5 credit towards a taxi ride. Consumers not in a Taxi Magic market can enter for a chance to win a year of free cab rides home. Life in Mobile was enlisted to develop the text-in program for this sweepstakes. To participate, users not in a Taxi Magic market can text CABBIE to 88500 for their chance to win. With a focus on SMS, this campaign effectively integrates mobile into the overall marketing initiatives and is sure to result in high consumer participation due to the low barrier to entry. Cheers to social responsibility and a great holiday season enjoying Newcastle Cabbie!