We got such great feedback from the first segment of Talking Tech on Main Street that we decided to hit the streets again, this time with Paul Wells, the Broker/Owner of RE/MAX of Barrington in Illinois. Here’s what he had to say about how technology is shaping his firm and his agent’s businesses:
Since I’m sure you’ve all heard enough about what I think – we’ve decided to take it to the streets to hear what you think in this month. We sat down with Morris Lyles of ERA Wilder Realty Columbia SC and picked his brain on a few things. Here’s what he had to say:
Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side, have been glued to these handheld computers we call Smartphones. Like addicts, scrolling, waiting, checking, we jump at the opportunity to receive and respond instantly to the email from clients or colleagues; affirming for all that we are constantly connected. Our constant connectivity has only encouraged the use of email marketing which floods our personal and professional inboxes to no end. Around the same time as the Crackberry addiction took America by storm, another medium, Text Messaging, was also on the rise. More personal, standard across devices and extremely efficient, Text Messaging would quickly become the most popular form of communication in the country and what was once only for FHA market segment now reaches teens and baby boomers alike; text is here to stay. Which will win the battle for marketing supremacy as Email and Text square off?
Perhaps it’s just me, but I would be willing to bet that many of us within the real estate industry are having a hard time getting over the fact that it’s really 2015. The past seven years have seen a very long road traveled for many, but yet have gone by in a flash. Mobile, largely regarded as the future seven years ago is now the reality in which we all live. Feature phones are all but a thing of the past, not only because my mother has now adopted an iPhone, Smartphone penetration (over 72% as of March 2014) within developed markets is nearing maturity. So now that we all agree we’re living in a mobile world, where do we in the real estate industry go from here?
The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the world-wide-web changed consumer behavior, it did not change human behavior the way mobile has. As a society, we are more aggressive, less vocal; we don’t hesitate when pulling out our phones during meetings and dinners. We are starting to change our forms of communication; mobile-originated emails and SMSs often replace phone calls. This new mobile consumer is also affected by the real-world conditions surrounding them, especially the weather, and for the first time, has the ability to be in both the physical and digital world simultaneously.
Has making plans, more importantly keeping plans, become a lost art? In today’s mobile world where we can text, tweet, e-mail and call one another at the touch of a button many feel that what was once social etiquette is falling by the wayside.
NORWALK, CT – October 28, 2012 – William Pitt Sotheby’s International Realty has announced the launch of their new Mobile Web Solution powered by Mobile Real Estate, LLC. Their website, http://www.williampitt.com, along with affiliated sites, http://www.juliabfee.com and http://www.litchfieldhillssir.com, can be accessed through the web browser on any internet enabled mobile device as well as through a customized app which can be installed on the home screen of select devices. The company’s Mobile Solution will provide William Pitt Sotheby’s International Realty associates and consumers the ability to search for real estate on the go, in the palm of their hand, right from their mobile device. Users can utilize GPS technology to locate properties for sale within their vicinity as well as search all MLS listings using traditional search criteria such as bedrooms and bathrooms. In addition, the site which caters exclusively to mobile users allows for an instant connection to the William Pitt Sotheby’s International Realty agent via the click-to-call feature.
With the fourth quarter of 2012 in full swing and 2013 looming just around the corner, many businesses find themselves knee deep in business planning for the year to come. A big part of that conversation, regardless of what business you’re in, is how to make sense of and subsequently harness the power of mobile technology?
The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the “mapping” feature on mobile devices has become.
Each time I attend a real estate event it becomes more and more prevalent that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on baby boomers and Generation X. However, last week I had the opportunity to attend the 2012 MLSLI Tech Fair and I was thoroughly impressed by the genuine interest in and excitement about the new mobile tools (phones and tablets) and the access to information they provide, by let’s face it, an audience who is predominantly not Generation Y.