Mobilization Pass or Fail: Natural Selection Wines

Mobilization Pass or Fail: Natural Selection Wines

Natural Selection Wines – an organic winery – has implemented a QR Code on their packaging.  While enjoying a glass of this delicious vintage I scanned the QR Code and was taken to their traditional website which is not formatted for use on my mobile device.  FAIL – they could substantially enhance the user experience by implementing a mobile landing page at minimum.


Submitted by: Seth Kaplan