I couldn’t resist this one. SMS has been in play for years now, and yet still overpaid agencies can’t get it right. Please see exhibit A below:
Now, let’s take a look at this. This is obviously a coaster, likely being used in a bar or club to promote Miller’s “Win Epic Prizes” campaign. At a glance we can tell legal got their grubby hands on even the tagline…’epic’ has an asterisk which makes me question the epic-ness of the prizes. I digress.