We’ve come to a point where the attention span of consumers is extremely limited. Marketers are basing successful ad campaigns off impressions, rather than the amount of time a consumer spends on their brand or whether they even interact with the brand at all. This assumption that getting eyeballs on brands is enough to engage consumers would explain most of the current buzz around programmatic advertising.
It’s the term that marketers hear in their sleep. Millennial. All anyone can really talk about capitalizing on lately is the Millennial market. Bank of America Merill Lynch recently published 8 trends they found among Millennials and how they shape some great investment opportunities. The trends are listed below, but my take on these trends of course run back to the mobile aspect. There are trends, yes, but most of the trends and opportunities that lie ahead for marketers are in the ability to tap into each from a mobile perspective. We know that the Millennial generation has had the most exposure to the digital world and its now easier to reach them through mobile than any other channel.