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Tag Archives: brand engagement

Here’s how Facebook can solve its engagement problem

Posted on August 10, 2015 by MobileLim

Screen Shot 2016-08-15 at 4.31.45 PM

For Facebook investors, there was lots of good news to be found in the company’s earnings call last week: revenues, users and ad dollars are all up.

But hidden in all that great financial data is an under-looked metric that might not concern investors, but should concern advertisers and marketers who have invested millions of millions of dollars in the platform — engagement rate.

Engagement is currently flat on Facebook. Users, or better yet consumers, are not interacting, with, viewing, sharing, or liking brand content and information as much as they did in the past.

Read more: http://linkto.us/EngagementSolution

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Posted in Device News, Mobile, Mobile B2B, mobile marketing, Mobile News, Mobile Research, Technology | Tagged 2015 mobile, ads, brand engagement, brand loyalty, brands, CEO, Consumer Engagement, customization, digital, digital marketing, Facebook, Human2, interaction, interactive advertising, life in mobile, Marketing, marketing trends, Mobile, mobile apps, mobile engagement, mobile experience, omnichannel, targeting, Technology

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