Understanding Those Unique “Magic Moments”


In a world driven by constant distractions and short attention spans, it has become difficult for brands and marketers to display their meaningfulness in consumers’ lives. So many brands and marketers are shouting for each consumer’s personal attention which ultimately has lead to more ignoring and less attention being paid. That’s why brands and marketers need to start targeting consumers when it matters most; or at their “magic moments” as stated in this great read. Continue reading