Technology is opening new doors everyday across every industry and real estate is no exception. As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry. This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time. We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?
In today’s changing real estate environment not only are real estate agents and brokers looking for new ways to reach consumers, but real estate related firms are looking for the same when it comes to reaching agents and brokers. Firms such as home warranty companies, due to recent HUD rulings, must change the way they compensate and work with real estate professionals for selling/promoting their products. In short, because the administrative fees which have long been paid out are no longer a viable option, home warranty companies must adjust the way they interact with real estate professionals who are vital to their business.