Pokémon GO is the perfect example of how mobile has created a shift in human behavior.

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If you haven’t heard of Pokémon GO by now, you are one of the few. On July 7, this augmented reality game, played on the mobile device, launched in the U.S., Australia, and New Zealand. Nintendo took a popular series and combined it with a universal game that has been around as long as we can remember to create a unilateral global scavenger hunt. The mass mania is one that we have not seen since the Gold Rush, over 160 years ago. Continue reading

Spend money to make money?

Screen Shot 2016-08-15 at 4.36.30 PMTechnology is opening new doors everyday across every industry and real estate is no exception.  As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry.  This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time.  We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?

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Cashing in on Millennials

Screen Shot 2016-08-15 at 4.44.07 PMIt’s the term that marketers hear in their sleep. Millennial. All anyone can really talk about capitalizing on lately is the Millennial market.  Bank of America Merill Lynch recently published 8 trends they found among Millennials and how they shape some great investment opportunities. The trends are listed below, but my take on these trends of course run back to the mobile aspect. There are trends, yes, but most of the trends and opportunities that lie ahead for marketers are in the ability to tap into each from a mobile perspective. We know that the Millennial generation has had the most exposure to the digital world and its now easier to reach them through mobile than any other channel.

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Mobile Nominations Lead to Free McDonalds Breakfast

Screen Shot 2016-08-15 at 4.46.20 PM.pngLet’s leave health and wellness issues at the door for a minute. As of late, McDonalds has been really killing it in the mobile market. We’re all well aware of the very public battle for breakfast between McDonalds and newcomer Taco Bell, but McDonalds seems to really have their mobile reach in tune right now and doesn’t show any signs of slowing down.

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Why Geofencing Just Isn’t Enough

Screen Shot 2016-08-15 at 4.49.15 PM.pngIn recent events and publications, so much emphasis has been put on targeting the right consumer at the right time. The solution many brands and marketers have shifted their focus to has been the use of geofencing. This location based targeting allows marketers to push messages and ads to consumers based solely on their location. The travel industry in particular has taken to the idea of geofencing as an optimal solution to embrace mobile. For example, an Adweek executive discussed a campaign which consumers across the Midwest were targeted with beautiful photos of Montana, a ski friendly state. The campaign overall was a success, attracting more visitors and a $6.1 million dollar rise in spend.

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U.S Smartphone Penetration Hits Another New All-Time High

Screen Shot 2016-08-15 at 4.53.20 PMEverywhere you go, people have their smart phones gripped tightly in hand, so it shouldn’t come as much of a surprise that as of March 2015, the smartphone market has reached yet another record high. In a recent report, comScore reported that 187.5 million people in the U.S owned smartphones in the 3 months between January 2015 to March 2015. That is a 77% mobile market penetration that shows no sign of slowing down.

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Making Your Experiential Events Count

Screen Shot 2016-08-15 at 4.57.39 PMThe summer is on the way at last. After a brutally cold, and seemingly never ending winter in New York and around the the US, you can bet that consumers will be taking to the streets in full force in the next few weeks. What better time for marketers to hit the streets themselves and take advantage of spring fever and summer festivities?

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Coke Zero: This Commercial is NOT Drinkable

Screen Shot 2016-08-16 at 11.46.19 AMIf you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.

As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.

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