SMS Segment Looms Large

Screen Shot 2016-08-16 at 11.41.56 AMWhile there are some mobile apps and fads that the human population use excessively for a short time and then disappear, one use of the mobile phone remains consistent with its users. SMS, or  simply put, text messaging. Ah yes, one of the first ways that the mobile device had us hooked to our screens. Before there were all these apps, gadgets and other goodies the rise of smartphones has given to us, mobile marketing relied heavily on text messaging.

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CEO of Life in Mobile, John Lim at Google HQ in Mountainview, CA. as featured speaker to Top Website Publishers

A Breakdown of the ‘Branded’ Trailer

It isn’t often that you see a trailer insert brand advertising schemes for a movie that emphasizes the immorality of branded products. The upcoming film, Branded, presents that, along with a whole bunch of other strange scenes in its trailers alone.

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SMS and QR Code Statistics

The SMS market is constantly evolving as businesses try to find new ways to connect with their audience. SMS marketing has proven to be more beneficial to companies in recent years, as the mobile spectrum broadens and new technologies are built. Below are stats regarding SMS usage and how they relate to other types of advertising. Find out more about mobile marketing here.

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What Are QR-Codes?

You see them everywhere; on billboards, on TV commercials, on the back of ketchup bottles, and on coffee cups. Yes, they look like disfigured and pixelated Andre the Giant paintings, but what exactly are QR-Codes and why do we see them everywhere?

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86% of People Watching TV Are Using the Mobile Internet

Below you will see some interesting statistics on what people using the internet while watching TV are actually doing on the mobile web.  This article from Engadget does a phenomenal job of breaking it down but the thing you need to focus on here is that 86% OF PEOPLE WATCHING TV ARE USING THE MOBILE INTERNET… Continue reading

E-mail vs SMS

Often times when I’m speaking to new clients, and talking about the true power of SMS marketing they reference their e-mail list.  Perhaps I’m just too close to these forms of marketing but is it not common knowledge that most reports say that the open ratio on e-mail marketing is below 15 or 5 percent?  Listen, I know it was hard work to build that e-mail database, and chances are you did it yourself so there is also a bit of pride that goes along with it.  Please just understand that it’s not the best way for you to put butts in the seat, or hands on the counter.  It’s just one tool, that peaked a long time ago. Continue reading

“Be Like Water…”

Without getting into the vast details, we have a business philosophy here at Mobile Card Cast that is simply to, “Be Like Water.”  It stems from a Bruce Lee quote where Lee goes on to explain how water can be anything.  Put water in a cup, it becomes the cup.  Put water in a tea pot, it becomes the tea pot.  Take into consideration that water is essential to life, and also is one of the strongest forces that we are aware of on our planet today, and you have yourself a rather deep and perhaps complicated philosophy in just three little words.  Be like water.

I think our philosophy can be adopted by many businesses, no matter the size.  It would be hard to argue that being everywhere is not a good thing in a growing business, so long as you can support the effort.  To me, this is where mobile factors in.  Think about your business, are you limited?  Are you NOT, like water?  Perhaps you have a store front, or a warehouse, maybe both… Perhaps you’re on eCommerce website, a service provider, or a content provider…  Are you really everywhere, or at least everywhere you should be?  Maybe you figure, you’re online with a website and that means that anyone can find you and that’s good enough.  Well if that website doesn’t work on mobile phones, my friend, you aren’t anywhere at all.  Now mobile isn’t the one stop solution for everyone to be everywhere but it certainly makes sense for many types of businesses.  Here are some examples:

Plumber (Service Provider): Sure, you’re in the yellow pages, and have a website.  But when the power goes out, and the pipe freezes and breaks, what is today’s consumer most likely to do?  Grab their phone and go to Google.  That’s what.  So if they search for Plumber in their area, and your site comes up, can they get your info? Does it format for mobile?

Daily News Site (Content Provider): You make your revenue one of two ways, the first being advertisers.  You provide your content for free, and your advertisers foot the bill.  Don’t get blinded by an app, at that point your really just telling certain consumers that they’re good enough to consume your content.  The second way you generate revenue is by subscription, if you were a consumer would you pay for content that you could only consume on your desktop or laptop and not on your mobile?  I know I wouldn’t.

Car Dealer (Locational Based): Whether you want to go as far as making sure your inventory, payment calculators, and car features are listed on a mobile site or not, you at least need to have a mobile site that formats for phones with your basic information.  I can personally say that I was shopping for a car and skipped a dealership that I was potentially going to spend north of $30,000 at because I couldn’t get their address when I searched for them on my mobile phone.  Their website didn’t load, and I didn’t go back to Google to try and filter out a phone number or the address, I just moved on down the road to where I knew there was a dealership.  That day a bought a car, true story.

As you can see, many cases for the uses of mobile can be made.  And really this is just the tip of the iceberg as SMS marketing (text message marketing), data basing, mobile content conversion, and QR Codes can round out a mobile campaign that is like nothing else.  Mobile can be a rewards program, lead generation system, and marketing monitoring tool all in one.  Be sure to learn all the capabilities of mobile, and don’t get sold a simple text messaging campaign unless you can rule out the other capabilities of mobile.  If you need help, ask a pro.

In closing, you must picture yourself, your customers, your friends, your colleagues, the people you see on the street as you go to work, the cop sitting in his car on the side of the road, the waitress, the cashier, the receptionist… everyone.  What do they ALL have in common.  I’d bet good money that their mobile phone is within 3 feet of them if it’s not already in their hands.  So if you want to “Be Like Water,” if you truly want to be everywhere…  You need to be mobile.

Mike Batiste

V.P of Business Development

Mobile Card Cast, NY

Designing for Mobile, part 1

So me being the overly ambitious person that I am, I decided to start a new series ‘Designing for Mobile’. Even though it says part 1, who knows if there will be any more installments. BUT Ill give it a shot.

So recently i was asked for an overview of how to design for mobile. Here is my response, i figured id share it with all of you. The original question was something like ‘how do you approach conversion of a web site to mobile?’ – my response below.

“For the most part we recreate the mobile site based on design and content from the web site. Designing and information architecture for mobile is completely different than web – the screen is smaller, and the needs are different. For example, on mobile contact info and address are always front and center. We can assume oftentimes a user will be accessing the mobile site while on the go, likely trying to find the business contact info or location. Or, a user is trying to find product information while in a store. The mobile experience needs to be designed according to the anticipated needs of the user. Secondarily we can provide tons of additional content that is a click or two deeper.

Also in mobile users tend to think side to side instead of up and down AND side to side as they do in web. In mobile left is back, right is forward – that’s a function of current mobile design and information flow, and is a key interface concept when designing and doing IA for mobile. Too many folks are trying desperately to retrofit their website for mobile and failing miserably because they don’t understand the interface assumptions and mindset of a mobile user.”