Monday Morning Mobile: #Fail

At Mobile Card Cast we Try and be more than just a technology company, we are a collection of Mobile enthusiasts who adopted the mantra “iLive Mobile” throughout everything we do.  As such, many of you who frequently read this column know how excited I was when Verizon finally made the iPhone available.  Since adopting the iPhone I have expanded the Mobile boundaries I was once limited to by light years.

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Is Your Brand Fluent on Mobile?

The fact that consumers are going mobile is no secret; especially to those of you who join us here on a weekly basis.  In a year (2009) when all other forms of media consumption as well as media spending decreased, it came as no surprise to me that mobile was the only channel of media which increased dramatically.  The question becomes not if consumers are going mobile – they are, but how and why our mobile devices are becoming our most important?

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