In a world driven by constant distractions and short attention spans, it has become difficult for brands and marketers to display their meaningfulness in consumers’ lives. So many brands and marketers are shouting for each consumer’s personal attention which ultimately has lead to more ignoring and less attention being paid. That’s why brands and marketers need to start targeting consumers when it matters most; or at their “magic moments” as stated in this great read. Continue reading →
Technology is opening new doors everyday across every industry and real estate is no exception. As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry. This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time. We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?
In recent events and publications, so much emphasis has been put on targeting the right consumer at the right time. The solution many brands and marketers have shifted their focus to has been the use of geofencing. This location based targeting allows marketers to push messages and ads to consumers based solely on their location. The travel industry in particular has taken to the idea of geofencing as an optimal solution to embrace mobile. For example, an Adweek executive discussed a campaign which consumers across the Midwest were targeted with beautiful photos of Montana, a ski friendly state. The campaign overall was a success, attracting more visitors and a $6.1 million dollar rise in spend.
Whether you think QR Codes were too slow at being adopted, or never adopted at all here in the United States, I’d like to present to you some information about some recent campaigns, and how they suggest the complete opposite.
Mobilization Pass or Fail: Natural Selection Wines
Natural Selection Wines – an organic winery – has implemented a QR Code on their packaging. While enjoying a glass of this delicious vintage I scanned the QR Code and was taken to their traditional website which is not formatted for use on my mobile device. FAIL – they could substantially enhance the user experience by implementing a mobile landing page at minimum.
Let’s be honest. You bought your smartphone for one main reason: the apps. Apps let you do virtually anything you want; from playing games, to logging your latest run workout, to locating your ex at that precise moment, and everything in between. You may notice big differences between apps when you open them; many open to copyrighted programs, but some open directly in your mobile device’s Internet browser. These are Gateway apps and Native apps, and both have their advantages and disadvantages.
If you’ve ever uploaded a picture to Facebook, used a photo-editing software, or taken a picture with your smartphone, you probably noticed that little boxes immediately focused on multiple faces in the image and wondered how it could have detected the faces.