If you haven’t heard of Pokémon GO by now, you are one of the few. On July 7, this augmented reality game, played on the mobile device, launched in the U.S., Australia, and New Zealand. Nintendo took a popular series and combined it with a universal game that has been around as long as we can remember to create a unilateral global scavenger hunt. The mass mania is one that we have not seen since the Gold Rush, over 160 years ago. Continue reading →
Everywhere you go, people have their smart phones gripped tightly in hand, so it shouldn’t come as much of a surprise that as of March 2015, the smartphone market has reached yet another record high. In a recent report, comScore reported that 187.5 million people in the U.S owned smartphones in the 3 months between January 2015 to March 2015. That is a 77% mobile market penetration that shows no sign of slowing down.
While there are some mobile apps and fads that the human population use excessively for a short time and then disappear, one use of the mobile phone remains consistent with its users. SMS, or simply put, text messaging. Ah yes, one of the first ways that the mobile device had us hooked to our screens. Before there were all these apps, gadgets and other goodies the rise of smartphones has given to us, mobile marketing relied heavily on text messaging.
Whether you think QR Codes were too slow at being adopted, or never adopted at all here in the United States, I’d like to present to you some information about some recent campaigns, and how they suggest the complete opposite.
You see them everywhere; on billboards, on TV commercials, on the back of ketchup bottles, and on coffee cups. Yes, they look like disfigured and pixelated Andre the Giant paintings, but what exactly are QR-Codes and why do we see them everywhere?
Mobile marketing is a broad term because it can refer to several different ideas or topics at once. Simply put, mobile marketing deals with how the producer can maximize participation and profit while ensuring a quality experience for the mobile user.
There’s no question that as a society we are more mobile than we have ever been. With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon, instead only increase.
Over the past six months QR Codes, those funny looking square bar codes, have become all the rage. They started popping up in retail stores, magazines and every real estate tradeshow in this hemisphere. Real estate agents were anxious to use them and vendors were anxious to incorporate them as part of their product (why not their free) as “added value”.
What is a QR code you ask?
The simple answer is that a QR codes are a gateway to the information in you want to provide and have another person possess. This is similar to providing a website link, for which they don’t have to type in the information. For ease and effectiveness all that is required is to be able to scan the code from their smartphone, which uses an app to take a photo of the strange looking square.