Last week in our conversation with John Packes, Director of Product Development for Mobile Card Cast, New York (www.MobileCardCast.com) we looked at the differences between developing for the traditional web and Mobile Web. What we uncovered is that from a conceptual and information architecture standpoint, the two development processes are fundamentally different.
It’s the term that marketers hear in their sleep. Millennial. All anyone can really talk about capitalizing on lately is the Millennial market. Bank of America Merill Lynch recently published 8 trends they found among Millennials and how they shape some great investment opportunities. The trends are listed below, but my take on these trends of course run back to the mobile aspect. There are trends, yes, but most of the trends and opportunities that lie ahead for marketers are in the ability to tap into each from a mobile perspective. We know that the Millennial generation has had the most exposure to the digital world and its now easier to reach them through mobile than any other channel.