Let’s be honest. You bought your smartphone for one main reason: the apps. Apps let you do virtually anything you want; from playing games, to logging your latest run workout, to locating your ex at that precise moment, and everything in between. You may notice big differences between apps when you open them; many open to copyrighted programs, but some open directly in your mobile device’s Internet browser. These are Gateway apps and Native apps, and both have their advantages and disadvantages.
Over the past six months QR Codes, those funny looking square bar codes, have become all the rage. They started popping up in retail stores, magazines and every real estate tradeshow in this hemisphere. Real estate agents were anxious to use them and vendors were anxious to incorporate them as part of their product (why not their free) as “added value”.
I recently had the chance to sit down with the great folks over at BHG Rand Realty, New York, to discuss their current mobile strategy, changes they want to make to the present and where they want to go and do in the near future. Matt and Joe Rand proved to be industry leaders on the mobile real estate forefront over a year ago when they launched the robust mobile version of www.RandRealty.com which was unlike any mobile site of its kind at the time. Their new initiatives will only serve to continue that statement, I can assure of that having had a sneak peak, but that’s not what we will focus on here in this column.