Pokémon GO is the perfect example of how mobile has created a shift in human behavior.

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If you haven’t heard of Pokémon GO by now, you are one of the few. On July 7, this augmented reality game, played on the mobile device, launched in the U.S., Australia, and New Zealand. Nintendo took a popular series and combined it with a universal game that has been around as long as we can remember to create a unilateral global scavenger hunt. The mass mania is one that we have not seen since the Gold Rush, over 160 years ago. Continue reading