Technology is opening new doors everyday across every industry and real estate is no exception. As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry. This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time. We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?
There’s no question that as a society we are more mobile than we have ever been. With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon, instead only increase.
I couldn’t resist this one. SMS has been in play for years now, and yet still overpaid agencies can’t get it right. Please see exhibit A below:
Now, let’s take a look at this. This is obviously a coaster, likely being used in a bar or club to promote Miller’s “Win Epic Prizes” campaign. At a glance we can tell legal got their grubby hands on even the tagline…’epic’ has an asterisk which makes me question the epic-ness of the prizes. I digress.
When I first graduated college and worked in the financial services industry, one of the best terms I ever heard was “coordination and integration”. We used the term to describe how our financial instruments would work in conjunction with one another for the benefit of the client’s portfolio. Something about that term stuck with me. It made sense and regardless of what I have done since then I try to incorporate it when appropriate. Recently, I use the term to describe how a company’s marketing efforts should coincide with one another; in a coordinated and integrated manner.