Spend money to make money?

Screen Shot 2016-08-15 at 4.36.30 PMTechnology is opening new doors everyday across every industry and real estate is no exception.  As the largest trade organization in the country, new technology vendors are constantly looking to tap into the real estate industry.  This means brokers and agents alike are inundated with looking at and incorporating new technologies into their marketing mix all the time.  We can’t all do everything, but does what we buy and how much we spend on technology actually make us more money?

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Cashing in on Millennials

Screen Shot 2016-08-15 at 4.44.07 PMIt’s the term that marketers hear in their sleep. Millennial. All anyone can really talk about capitalizing on lately is the Millennial market.  Bank of America Merill Lynch recently published 8 trends they found among Millennials and how they shape some great investment opportunities. The trends are listed below, but my take on these trends of course run back to the mobile aspect. There are trends, yes, but most of the trends and opportunities that lie ahead for marketers are in the ability to tap into each from a mobile perspective. We know that the Millennial generation has had the most exposure to the digital world and its now easier to reach them through mobile than any other channel.

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Mobile Nominations Lead to Free McDonalds Breakfast

Screen Shot 2016-08-15 at 4.46.20 PM.pngLet’s leave health and wellness issues at the door for a minute. As of late, McDonalds has been really killing it in the mobile market. We’re all well aware of the very public battle for breakfast between McDonalds and newcomer Taco Bell, but McDonalds seems to really have their mobile reach in tune right now and doesn’t show any signs of slowing down.

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Why Geofencing Just Isn’t Enough

Screen Shot 2016-08-15 at 4.49.15 PM.pngIn recent events and publications, so much emphasis has been put on targeting the right consumer at the right time. The solution many brands and marketers have shifted their focus to has been the use of geofencing. This location based targeting allows marketers to push messages and ads to consumers based solely on their location. The travel industry in particular has taken to the idea of geofencing as an optimal solution to embrace mobile. For example, an Adweek executive discussed a campaign which consumers across the Midwest were targeted with beautiful photos of Montana, a ski friendly state. The campaign overall was a success, attracting more visitors and a $6.1 million dollar rise in spend.

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U.S Smartphone Penetration Hits Another New All-Time High

Screen Shot 2016-08-15 at 4.53.20 PMEverywhere you go, people have their smart phones gripped tightly in hand, so it shouldn’t come as much of a surprise that as of March 2015, the smartphone market has reached yet another record high. In a recent report, comScore reported that 187.5 million people in the U.S owned smartphones in the 3 months between January 2015 to March 2015. That is a 77% mobile market penetration that shows no sign of slowing down.

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SMS Segment Looms Large

Screen Shot 2016-08-16 at 11.41.56 AMWhile there are some mobile apps and fads that the human population use excessively for a short time and then disappear, one use of the mobile phone remains consistent with its users. SMS, or  simply put, text messaging. Ah yes, one of the first ways that the mobile device had us hooked to our screens. Before there were all these apps, gadgets and other goodies the rise of smartphones has given to us, mobile marketing relied heavily on text messaging.

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Coke Zero: This Commercial is NOT Drinkable

Screen Shot 2016-08-16 at 11.46.19 AMIf you’re like me, you’re still coping with the end of March Madness, but happily traded in college basketball for the season premier of Mad Men this past Sunday.

As I often do while watching high profile TV shows and sporting events, I was paying close attention to the commercials during the NCAA Men’s Basketball Finals. I love seeing new and innovative ads that normally surface at these times. What stood out the most for me was Coke Zero’s “drinkable commercial.” At first glance, another home run from Coca-Cola. If you didn’t get a chance to see it, a sultry and seductive 30 second spot shows a hand pouring a bottle of Coke Zero off screen. I as the consumer am supposed to get my Shazam app up to recognize the commercial, taking me to an experience of a glass getting filled with Coke Zero, eventually leading me to a mobile coupon to redeem a free Coke Zero at Target.

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Development Differences Part I

As the President of Mobile Real Estate ID, a Mobile marketing and technology company serving the real estate industry, one of the questions I have been asked most frequently over the past couple months is, “Why should we work with you instead of our website provider?”  Originally, my response was very simple: your website provider does not develop sites for Mobile Devices.  As I dug deeper into the differences between developing sites for the traditional internet and Mobile web, I realized that answer is in fact much more complex.

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