The summer is on the way at last. After a brutally cold, and seemingly never ending winter in New York and around the the US, you can bet that consumers will be taking to the streets in full force in the next few weeks. What better time for marketers to hit the streets themselves and take advantage of spring fever and summer festivities?
While most of us have been texting for years all things mobile changed when apple released the iPhone almost three years ago. Since then the competition to be best in breed, creator of sexiest and most advanced device on the market, between phone manufacturers and the carriers who supply their devices has combined to fuel the mobile fire. As we all know that fire is burning out of control!
This is my first post in what I hope will be a series of blogs categorized as “You’re Doing It Wrong”. Im going to attempt to find epic fails in the technology and mobile space. And trust me, there are PLENTY of them!